Longhorn Wagon

Posted in Antique Rugs & Carpets on 06/28/2002 06:42 pm by admin

Longhorn Wagon

Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard figures and profits available can not convince them, or everybody would be jumping on the RSS wagon by now.

As an overview, here are some of the marketing benefits are losing by not marketing with RSS:

A] 100% delivery of their marketing, relationship building and educational messages their subscribers, customers, prospects and partners. E-mail not being delivered, but with RSS you will achieve 100% delivery.

B] Increased Rating Search engine and quick content indexing, and increased traffic from other RSS-enabled online sources.

C] Getting your content Internet published on other websites.

D] Generating new subscribers more easily and quickly.

E] and more …

Even if you do not believe that RSS is used by enough people now that there is still no excuse not to start using it as a vehicle for generating more traffic to their sites.

But soon all this will change, too.

As was widely expected, Microsoft is integrating RSS support in the next version of Internet Explorer, and perhaps even more important, which is what an integral part of its long-awaited Longhorn operating system.

What does this mean for sellers?

A] By being integrated in IE and other Microsoft software, RSS will achieve mass penetration. For sellers, this means that RSS will finally become one of the standard tools of mass communication and content delivery. Moreover, Internet users begin to expect RSS marketing, probably even more that e-mail newsletters.

B] marketing no longer (eventually, of course, when most of the world begins to use the latest versions of software) have to explain how to get an RSS reader, but will be able to concentrate solely on presentation of their business and end user benefits.

C] Broader RSS integration in Microsoft's tools will allow other uses of RSS, far beyond basic content delivery in the form of stories, podcasts and products. Marketers and developers are able to deploy rich interaction applications to facilitate communication and business / personal interaction smoother, easier and more effective. In essence, for many advanced marketers the capability of marketing with RSS will mean their either "in" or "outside" the game.

D] This is official now. Marketers need to start taking the lead and implementing RSS feeds across all their communication initiatives, public relations and direct marketing sales.

And above all this, Google recently started serving ads Google AdSense in RSS feeds too.

The deeper meaning behind this is four times:

A] The new "program" is the perfect opportunity for RSS publishers to monetize their RSS feeds. With the inclusion in Google's normal operation "of AdSense ads, publishers can expected economic benefits of RSS right away.

B] This is another reason for publishers to start publishing their content via RSS, especially since it costs them nothing or very little, but will provide an additional source of income. With the low cost aspect of RSS, we can expect a flood of new publishers to set up RSS feeds of their content to generate additional AdSense clicks.

C] With RSS ads included in foods, more advertisers will realize RSS and its marketing potential.

D] Using RSS advertising publishers are now not only create an additional source of income, but they are really sure they do not lose ad revenue opportunities.

We used to refer to RSS as the future. Well, that future is now. If you are ready to begin marketing with RSS, just the time that you could run more. Like its competitors …

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Article Source: ArticlesBase.com – Microsoft and Google Show It’s Time for RSS Marketing

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